A key to successful business is to provide your customers with exactly what they require. One might wonder what can be the requirements of a common customer. Generally any customer needs an amalgam of good quality, low price, responsible and quick service, approachable outlet, variety under one roof, easy parking, convenient timings, warranty and in some cases, after-sales service too. Hence, whenever someone makes a major purchase, he/she expects an overall good experience delivering value for the money spent!
While trying to incorporate all of these factors, to attract and retain more customers, it’s certain that the retailer would not be able to sell good at a low price. However, it is possible to omit a few of these factors and still deliver the right value to the customer. Actually, it’s not an omission but only a by-pass or interchange. And the solution comes forward in the form of an e-Store!
The same concept is now being adopted by most of the renowned Jewellery retailers. They are converting their stores into Jewellery e-Stores, making better profits and at the same time increasing their customer base. e-Stores have proved to be beneficial for both, sellers and buyers.
From a customer’s point of view, Jewellery e-Stores save them from the hassle of ignoring all other activities and reaching the outlet during the shopping hours, driving through high traffic and going through the frustrating search of parking. At the same time, customer finds the same variety online; well divided into logical and convenient subcategories, instantly reads all details, can even find discounts or good deals, makes a selection and pays through credit card.
Customer even has the option of showing his/her choice to friends sitting miles away and taking their opinion before making the final click. Furthermore, as every brand/retailer now owns a Jewellery e–Store, one can conveniently do a complete market survey of jewellery items and compare prices, while sitting at home. Customer does not even have to wait for his/her turn to be served or deal with a rude shopkeeper! Hence, customer is surely at an advantage; from saving money to getting rid of the market visits.
Simultaneously, a jewellery e-Store benefits a lot from e-tailing instead of retailing. For example, the e-tailer can save the investment required for buying a shop and setting up an outlet. An online selling website costs far less than the actual infrastructure. In the same, having jewellery e-Store omits the geographical boundaries of sales. Customers from all around the globe can access your store and make a purchase. Since it is a virtual store, and only exists on the internet, maintenance costs are comparatively low.
All information can be posted on the website and customers will never have any confusion. A seller does not need to have trained and friendly staff who can serve the customer and also market the products. On the contrary, marketing becomes easy and more enormous. Jewellery e-Store can use emails to prompt prospects and customers of all the new items and deals. Ads can be posted on various other websites. Hence, along with saving customers from extra efforts, an e-tailer can expand customer base, save on additional of expenses and sale globally. All that is required is a good product, a user-friendly website, quick shipping and fast customer service.
In this busy life of the global village, people want everything at their doorstep. And a Jewellery e-Store can be a successful venture if run strategically.